Are you looking to improve your store’s visibility and increase foot traffic? Displaying ads can be a highly effective way to achieve these goals. By using advertising displays, you can showcase your products or services and grab the attention of potential customers.
In this blog post, we will explore the importance of advertising displays in stores and provide tips for designing and displaying effective ads. We will also explain the different types of advertising displays and help you choose the right one for your business.
Importance of Advertising Displays in Stores
Advertising displays are a crucial part of any marketing strategy. They allow businesses to showcase their products or services and communicate their message and grab the attention of a wider audience. By placing ads in strategic locations, businesses can increase their visibility and attract more foot traffic. In fact, studies have shown that displaying ads can increase sales by up to 30%.
What is an Advertising Display?
An advertising display is any type of visual communication that promotes a product, service, or brand. It can take many different forms, including banner ads, signage stands, and electronic displays. The primary purpose of display advertising is to attract the attention of potential or existing customers, and persuade them to take the desired action.
Types of Advertising Displays
There are several types of advertising displays that businesses can use to promote their products or services. These include:
- Signage stands – These are standalone displays that can be placed anywhere in a store. They are often used to promote new products or highlight special offers.
- Banners – Banners are large, eye-catching displays that can be hung from the ceiling or mounted on walls. They are an effective way to attract attention and promote sales or special events.
- Electronic displays – These displays use technology such as LCD screens to showcase products and services. They can be highly customizable and allow businesses to showcase a range of content.
Importance of Choosing the Right Type of Advertising Display
Choosing the right type of display advertising is crucial to the success of your marketing strategy. Different types of displays work best in different settings, so it’s important to consider factors such as location, budget, and the type of business you operate.
Display marketing is a form of online advertising that uses visual content to attract potential customers. Unlike other forms of marketing, such as search engine marketing, display marketing focuses on the visual aspect of advertising. This can include banners, videos, and interactive ads.
How Display Advertising Differs from Other Forms of Marketing
Display marketing differs from other forms of marketing in several ways. For one, it is more visual and focuses on the design and aesthetics of ads. It is also less targeted than other forms of marketing, as it relies on reaching a large number of people rather than targeting specific audiences or demographics.
Advantages of Display Marketing
Display advertising offers several advantages over other forms of marketing campaigns, including:
- High visibility – Display ads are highly visible and can be placed in strategic locations to attract attention.
- Cost-effective – Display marketing can be more cost-effective than other forms of advertising, such as TV or print ads.
- Customizable – Display ads can be highly customizable, allowing businesses to showcase their brand and message in a unique way.
Designing Effective Display Ads
Designing effective display ads is key to the success of your advertising campaign. Effective ads should be eye-catching, clear, and concise, and include a strong call to action.
Elements of an Effective Display Ad
- Eye-catching visuals – Effective ads should use high-quality images or graphics that grab the attention of potential customers.
- Clear and concise messaging – Ads should communicate the brand message or product information in a clear and concise manner.
- Strong call to action – Ads should include a clear call to action, such as “Buy Now” or “Learn More.”
Best Practices for Designing Effective Display Ad Campaign
Keep it simple – Effective ads should be simple and easy to understand. Avoid cluttered designs or ad space with too much text.
Choose the right color scheme – Use colors that are consistent with your brand and attract attention.
Ensure responsive design – Make sure your ads are responsive and can be viewed on different devices, such as desktops, laptops, and smartphones.
Standard Display Ad vs. Responsive Ads
Standard display ads are ads that have a fixed size and are designed to be viewed on a specific device or screen. Responsive ads, on the other hand, are designed to adapt to different screen sizes and can be viewed on a variety of devices.
The main difference between standard display ads and responsive ads is their adaptability to different screen sizes. Standard display ads are designed to fit a specific size, while responsive ads can adjust to different screen sizes without losing their quality.
The advantage of standard display ads is that they can be designed with a specific screen size in mind, which can make them more visually appealing. However, they are limited to being viewed on specific devices or screens.
Responsive ads, on the other hand, can be viewed on a variety of devices, which can increase their reach. However, they may not be as visually appealing as standard display ads due to their adaptability.
Choosing the Right Advertising Display
When choosing display advertising, there are several factors to consider, including location, budget, and the type of business you operate.
Factors to Consider When Choosing a Display Advertising:
- Location – Consider where the display will be placed and what type of display would work best in that location.
- Budget – Determine how much you are willing to spend on the display ads and what type of display will fit within your budget.
- Type of Business – Consider the type of business you operate and what type of display would be most effective in promoting your products or services.
Questions to Ask Before Making a Decision
Before choosing an advertising display, it’s important to ask yourself a few key questions, such as:
What is the purpose of the display advertising? Is it to promote your company, specific product or service, or to attract more foot traffic to your store?
Where will it be located? Consider the placement of the display and what type of display would work best in that location.
What is the target audience? Consider the demographics of your target audience and what type of display would be most effective in reaching them.
Examples of Businesses that Have Successfully Used Advertising Displays
Many businesses have successfully used advertising displays to promote their products and services. For example, retailers often use signage stands to showcase new products or promote special offers to prospective customers. Restaurants may use electronic displays to showcase their menu items and attract customers. And businesses that attend trade shows or conferences may use banners to attract visitors to their booths.
Displaying Ads: Best Practices
When displaying ads, there are several best practices to follow to ensure they are effective and attract the target market for attention.
Tips for Displaying Ads Effectively
- Keep it simple – Avoid cluttered displays and focus on a clear and concise message.
- Consider the placement of the display – Place the display in a location where it will be highly visible and attract attention.
- Use eye-catching visuals – Use high-quality images or graphics that will grab the attention of potential customers.
Common Mistakes to Avoid When Displaying Ads
Cluttered displays – Avoid displays that are cluttered or difficult to understand.
Poor placement – Make sure the display is placed in a location where it will be highly visible and attract the right audience and attention.
Lack of consistency in messaging – Ensure that the messaging in the display is consistent with your brand and marketing strategy.
Incomplete or vague CTAs – Provide clear and compelling calls-to-action (CTAs) in your display ads to guide users toward the desired action.
Contact Felbro Displays for Help With Advertising Displays
Advertising displays are an important part of any marketing strategy. They allow businesses to showcase their products or services and attract potential customers. By choosing the right type of display and designing and displaying effective ads, businesses can increase their visibility and attract more foot traffic.
At Felbro Displays, we specialize in the custom design and manufacturing of advertising displays. We can help businesses choose the right type of display for their needs and provide assistance with installation and setup. Our range of services includes:
Custom design and manufacturing of advertising displays – We work with businesses to create custom displays that are unique to their brand and messaging.
Assistance with choosing the right type of display for your business – Our team of experts can help businesses choose the right type of display based on their specific needs and budget.
Installation and setup of displays – We can assist with the installation and setup of displays to ensure they are placed in strategic locations and attract the attention of existing audiences and potential customers.
If you’re interested in learning more about how Felbro Displays can help your business with its advertising display needs, please contact us at (925) 586-6244 or request a quote online.