Effective marketing depends on your product, the promotional displays, and, most importantly, timing and traffic. Besides making your products visible, you need displays that present them in the right areas where their visibility matters the most.
Traditional signages will catch a few glances here and there. However, product visibility is only the tip of the iceberg. If you want displays that deliver a customer experience, you need more than a sign or poster — you need POP displays.
POP displays can do more than turn heads. Positioned in high-traffic areas and custom-designed, POP displays can drive action, influence in-store traffic, and increase sales.
POP displays may be missing elements from your in-store marketing. Read on to learn the ins and outs of custom pop displays. We also give tips on the best custom POP displays for your brand or store.
What Are Custom POP Displays?
POP displays or point-of-purchase displays are signages or interactive displays meant to promote a product, just like traditional promotional displays. However, these custom setups differ from conventional retail displays in their ability to create an experience between customers and products.
Unlike traditional displays, point-of-purchase (POP) displays show products and enable customers to take products out for purchase. In this way, a POP display resembles a point-of-sale display.
Due to the similarity between POP displays and point-of-sale (POS) displays, people tend to get the two promotional strategies mixed up. While it’s also a purchase display, a POP display is superior in promoting larger big-ticket in-store products and driving sales.
A POS display, however, is best when retailers are trying to market and sell smaller products. Customers will likely find POS displays near the cash register or payment terminals.
There are three general types of POP displays according to material and duration of presence. Below are the types of POP displays you’ll come across in various retail settings.
Temporary Custom Point-of-Purchase Displays
As the name implies, these custom displays don’t stay in a retail store for lengthy periods. Often, the promotional tenure of temporary displays lasts no longer than six months. Due to their short time in stores, temporary POP retail POP displays consist of easy-to-source and cost-effective materials like recycled paper and plastic.
Due to their affordability, retail store managers can easily remove or recycle these POP displays depending on how well the displays perform.
There are many types of temporary displays. The most common one is the floor display. The floor display is a popular choice among retailers of all sizes due to its versatility and affordability.
Other examples of temporary displays are lightweight countertop displays and Slatwall units.
Due to their construction, these custom displays are excellent for seasonal promotions or smaller retail environments like convenience stores and general merchandise stores. These displays are also budget-friendly options for stores selling a new product that’s expected to go out of vogue after a few months.
Semi-Permanent Custom Point-of-Purchase Displays
Semi-permanent custom retail displays remain in place longer and are most commonly used for “big ticket” items like electronics. In general, semi-permanent retail displays stay in place anywhere from half a year to a whole year.
The products these displays promote entail semi-permanent POP signages, and displays consist of more expensive materials like acrylic. Since products like electronics prompt more customer contact, some semi-permanent displays consist of glass and wood for added longevity.
Due to the materials used, semi-permanent displays are more expensive than their temporary counterparts.
Permanent Custom Point-of-Purchase Displays
Despite the name, permanent custom retail POP displays don’t remain in use permanently. Instead, these custom retail displays promote larger items for more than a year.
Expected to be in place for a long time, permanent retail displays consist of more durable materials. Aside from acrylic, glass and heavy-duty plastic can comprise a permanent POP display.
There are many examples of permanent displays. A typical example is a kiosk. Sometimes, permanent displays resemble stores that draw attention to a handful of big-ticket products.
As you can imagine, putting up a permanent POP display is more expensive. However, despite the costs, the investment will be well worth it if you promote a product for more than a year.
Who Designs and Creates Them?
Agencies offering marketing services can provide valuable input for what a POP display should look like. However, the actual design and creation of the display is the task of a business that specializes in in-store marketing retail displays — a business like ours.
Companies that create point-of-purchase displays plan the retail display based on a retail owner’s goals. These POP display companies must also design the display based on a business’s retail settings and customers.
Using the retailer’s input, the company designs and creates a custom point-of-purchase display using specific materials and graphics.
What Behind-the-Scenes Work Goes Into Creating and Designing These Point-of-Purchase (POP) Displays?
A lot of unseen work goes into creating captivating and head-turning purchase displays. For us at FELBRO Displays, it all starts with figuring out what a business wants from the display.
Needs Assessment and Conceptualization
We work with business owners to gather ideas about what they want and need from our display. We also ask about the business owner’s brand and sales goals.
Using the information we’ve gathered, we develop a preliminary sketch of what the custom display will look like.
Design
From here, we use our marketing and retail experience to design a custom point-of-purchase display consistent with the retailer’s brand and sales goals. Of course, we understand that not all retail settings are similar. For this reason, we incorporate an out-of-the-box approach in our designs.
Prototyping and Production
Our in-house engineering team then takes the designs and creates the first displays. Once the custom point-of-purchase displays pass muster, we give the team the green light to continue production.
Installation
Gathering the finished products, we ship them to our clients. Our nearby partner bases install the completed displays and provide additional maintenance and general merchandise services.
Post-installation Quality Check
Over time, we’ll get an idea of how the displays perform and hold up. We’ll be checking your displays and gathering any feedback you may have after installation. From here, we figure out the most effective ways to improve your retail display.
The Five Best Forms of Pop Displays Available to Businesses
Custom-designed displays are growing in popularity and variety. As more and more custom point-of-purchase displays hit retail spaces, designs grow more unique with each display. However, despite the variety of displays, we’ve found a few to deliver the best results for many businesses.
Here are the five best point-of-purchase displays that can entice your customers and drive sales.
1. Floor Displays
Tried and tested floor displays are some of the most common POP displays on the market — and for a good reason. They display products well and are easy to position and recycle. Floor displays also consist of inexpensive materials, making them popular among smaller retail store owners.
2. End Cap Displays
Besides the floor display, the end cap display is another popular choice among retailers. End cap displays are visible along grocery aisles and are easy to spot. These displays can resemble shelves or dump bins. No matter how they look, these POP displays can make your smaller products pop.
3. Countertop Point-of-Purchase Display
Countertop displays may be small or large depending on your promoting products. Designed to have shelves or hooks, these displays are a versatile option for many retailers. You can also position them in high-traffic areas to display products to more customers.
4. Pallet Displays
Do you want to supersize your countertop display? Consider getting pallet displays instead. These custom displays have the versatility of countertop displays but with more storage space. As we all know, more storage space means more visible products for impulse buys.
5. Display Cases
If you’re looking for the correct retail display for delicate products, look no further than the classic display case.
A display case can show off your products like a floor display can. However, the encasing adds a layer of protection — perfect for introducing new products like electronics.
Display cases often consist of sturdier materials like wood and glass. Call us for our custom display cases, and you’ll get quality acrylic signage to go with them.
Contact FELBRO Displays
Whether it’s retail signage or a POP display, we have the expertise to make your products pop. Contact us for custom-designed POP displays that draw eyes and drive impulse buys.
Reach out to us. Call us at (800) 7-FELBRO or email us at info@felbroddisplays.com.