In a retail market that is rapidly changing and becoming more competitive, retail stores are constantly looking for ways to improve the consumer experience and increase their sales. The good thing is that technology and an innovative marketing approach are helping retailers thrive in this digital age and crowded marketplace.
One way that has been proven to drive customers to your store is utilizing interactive retail displays. Whether you’re in the clothing, consumer electronics, or food industry, interactive displays allow customers to interact with your products or services. This will enable them to better look at the item and learn more about it, which will help them make purchase decisions.
If you want your customers to experience your products in an entirely new way, adding interactive displays can do just that. In this post, we’ll explain everything about interactive displays and how you can use them.
How Did Interactive Tech Start?
Interactive tech is exactly what it sounds like — it lets you get hands-on with the things you’re learning about. It’s been around for decades, but it’s not quite as old-fashioned as watching a movie or reading a book.
It began in the late ’60s and early ’70s with the emergence of interactive TV, which allowed viewers to choose what they wanted to watch by pressing buttons on their remote controls. In the 1960s, people also used computers for education, entertainment, and other purposes. This is through developing new programming languages that made it easier for humans to communicate with computers.
The next step was interactive video games, allowing players to control their game experience. Then, it all culminated in creation of social media sites (like Facebook and Instagram) and other interactive software. There was also motion sensing, where a video plays automatically if a customer is approaching the retail store.
Today, the retail market is no longer just an impersonal display of products. Retailers now create displays that engage and surround the customer, immersing them in the brand experience. Not to mention the use of augmented reality to allow customers to experience products, such as high-definition TVs, up close and personal.
When Did This Come Into Retail and Retail Displays?
Interactive retail displays have always played a central role in the visual merchandising industry, but they’ve evolved to match customer needs. Since the 1800s, retailers have been using product placement to grab the attention of potential customers. Some companies would use plate glass as big windows for eye-catching merchandising displays. This is where window shopping galore started. It’s still a popular term these days!
In the 1990s, tech-infused digital native pop-ups started partnering with traditional stores to expand their reach. The benefit was: digital native brands get a physical location (like kiosks or end caps) while consumers have a way to engage with the products before purchasing them. With the advancement of technology, there were print materials, digital signage, and DVD players to create a meaningful in-store experience for shoppers.
Nowadays, we see some storefronts that move. A paint company even created a new interactive display that can scan paint chips and provide recommendations and visualizations of that color in multiple settings. As the retail landscape continues to change, an interactive display enables a specific retail store and its brand to distinguish itself in ways that drive purchases.
Due to the popularity of online shopping, shoppers in the 21st century have become accustomed to interactive retail displays. This trend has permeated modern society, and shoppers have learned to expect intuitive, engaging technology in everything they do. There’s no question that customers want to be able to interact with products, and they want a new way to do it.
What Are Interactive Store Displays?
Typically, interactive displays are visual elements used to advertise products, brands, and services. Most importantly, to capture the attention of shoppers. Often, these displays will have some interactive element to them. For example, a digital screen might allow customers to type in the product name they want more information about and then display additional details about it. It can also be a creative storefront display highlighting product features and benefits.
An interactive display can be used in almost any industry, from hardware stores to restaurants and more. This could be digital signage, a video playing on the big screen, and audio. It can also be achieved by using light effects and constructing your display shelves. With these eye-catching solutions, you can create interactive experiences that let customers engage with your product. If you’ve been in a department store, you might have seen a display that captured you testing out a product before you buy it. That’s the magic of interactive display.
There are several ways to use an interactive display. You can use them as digital signage to display promotions and sales as part of an interactive kiosk, end caps, or digital catalog. The goal is to hold a customer’s attention and make them want to purchase your product or service.
Why Are Interactive Displays Beneficial to Marketing?
Have you ever heard the phrase, “You never get a second chance to make a first impression”? It’s true. An excellent retail display will grab your attention and hold you in place. For the store owner, an interactive display is a wonderful way to get people to believe in and buy their products. Whether through merchandising displays or the videos and sound are playing in your store background.
Creative retail displays are some of the most enjoyable ways to connect with potential customers. The displays offer something more than a chance to look and buy; they give great insight into the brand’s point of view and values.
Moreover, an interactive display attracts consumers with eye-catching, vibrant colors and fetching presentations of goods. They’re built to draw your shoppers’ attention and keep them in your store for extended periods. If your customers are entertained, they’ll spend more time in your store and are more likely to make a purchase. The best thing about interactive displays is that you can customize them to fit your brand’s objectives and promote your products.
No longer a novelty, but these days, everything about marketing should be innovative and interactive. It’s great for creating customer experience but must be designed with the user in mind.
How Can Businesses Get These Interactive Retail Displays for Their Store?
You can get an interactive retail display for your store in a few different ways. However, if you want to get the most out of it, the best option is to hire a company specializing in this field, like Felbro Displays. We’re a direct manufacturer with marketers, designers, and an engineering team to handle everything — from the materials to design concept and implementation.
This is a good option if you need to gain expertise in creating interactive retail displays since we have solid experience dealing with all the technical details involved in creating them. We can create personalized solutions that are perfect for your business, no matter the industry. From videos to interactive kiosks and remarkable sounds, your customers can enjoy an entertaining and unique shopping experience.
Are They Costly?
Retail displays help you sell more products and make customers feel good about your brand. These are usually more expensive than non-interactive displays but will pay off in the long run. The cost may vary according to your concept and the materials you’ll use to design them. However, the best thing is that you can customize them to suit your brand. Felbro Displays offers a competitive price and a complete package that’s beneficial.
When considering whether it’s worth the cost, the most important thing to remember is that these displays are an investment in your brand’s future success. They’ll help you connect with customers in new ways and make them feel more invested in your company, which means more sales for you!
Contact Felbro Displays!
We know you can’t afford to be left behind in a competitive industry. Let us help to provide you with innovative interactive retail displays that are cost-effective, easy to use, and have a high ROI. Whether you need POP displays, custom retail programs, demonstration display shelves, or any display techniques that would help entice your customers, we can help.
You can fill out our online form or call us at (800) 7-FELBRO to discuss your in-store marketing project. Our in-store marketing programs are unparalleled in their flexibility and capabilities. We use various permanent materials to create vibrant, long-lasting displays that put your brand in front of shoppers’ eyes whenever they visit your store. We’re open-minded and will never limit your options in creating unforgettable in-store experiences that can lead to higher sales. If we have helped many leading retailers worldwide, we can help you too!